How To Choose Your Pricing Position

In this 5-minute small business class online, you’ll learn how to choose your pricing position.

Cost: Free
Recommended Pre-Requisite Classes: Intro To Marketing, Intro To Pricing
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn how to choose pricing positions for your top five products and services. You’ll learn about the “floors” and “ceilings” in pricing, as well as the importance of getting it right the first time. You’ll be exposed to nine different pricing positions, and find out which two aren’t sustainable. You’ll discover how to incorporate your pricing positions into all of your marketing efforts and messaging.

Related Classes

Here are other small business classes online that relate to How To Choose Your Pricing Position:
Intro To Marketing
Intro To Pricing
10 Tips For Pricing Your Products
10 Tips For Pricing Your Services
How To Rank Your Competitors


The following small business worksheets will be helpful for you to use:
Price vs Quality/Service
Pricing For Your Top 5 Products/Services

Next Steps

After taking this class, here are some good next steps you can take:
•Assign a pricing position (e.g. medium price/high quality) for your top 5 products and services.
•Check out your competition and see which pricing positions other competing businesses are using.
•Evaluate all of your marketing efforts and messaging to be sure that it matches your pricing positions.