Denver Area Classes

These are small business classes and SEO classes that are available in the Denver metro area. See below for complete descriptions of each class.

10 Ways To Make Your Website Work For You
Instructor: Jennifer Croft
Thursday, September 14, 2017 or Wednesday, November 1, 2017
6:00 p.m. – 8:30 p.m.
Arapahoe Community College
Contact ACC to register, (303) 797-5722

SEO 9-Hour Certificate Program Through ACC*
Instructor: Jennifer Croft
Fridays, September 15, 22, and 29, 2017 from 9:00 a.m. – noon
or
Thursdays, November 2, 9, and 16, 2017 from 6:00 p.m. – 9:00 p.m.
Arapahoe Community College
Contact ACC to register, (303) 797-5722
*Note: These are 3 separate SEO classes (see below for descriptions), and you can take one, two, or all three of them. If you complete all of them, you’ll receive a certificate of completion from Arapahoe Community College.

SEO Learning Lab*
Instructor: Jennifer Croft
Thursday, October 12, 2017 and Wednesday, November 15, 2017
6:00 p.m. – 8:30 p.m.
Arapahoe Community College
Contact ACC to register, (303) 797-5722
*Note: You can attend one or all of the SEO Learning Labs (see below for description), but you need to register for each date separately.

Writing For The Web
Instructor: Jennifer Croft
Tuesday, October 10, 2017
6:30 p.m. – 9:00 p.m.
Colorado Free University (Lowry)
Contact CFU to register, (303) 399-0093

Thinking Of Starting A Business
Instructor: Jennifer Croft
Wednesday, October 11, 2017
6:30 p.m. – 9:00 p.m.
Colorado Free University (Lowry)
Contact CFU to register, (303) 399-0093

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10 Ways To Make Your Website Work For You – 2.5 Hour Class
Your website can be one of the most powerful marketing tools for your business or organization. Come to this fun, engaging class and learn how to make your website work for you. Whether you’re planning to develop a new website or need to give your existing website a makeover, you’ll benefit from the latest website tips and strategies. You’ll learn how to create great content and design, how to get to the top of Google, how to boost lead generation and sales, and much more!
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Description – SEO Certificate Program – 9 Hour Certificate Program
Search engine optimization (SEO) is a skill that’s in high demand! This SEO certificate program provides a unique opportunity for you to learn a new marketing skill, explore a high-paying career opportunity, get freelance SEO work, or improve the performance of your own website.

Successfully complete all three SEO classes and receive an SEO certificate and CEUs from ACC. You may also take individual classes.

SEO 101 Overview – Part 1 of the 3-part SEO Certificate – 3 Hour Class
Google uses more than 200 parameters to decide which websites get to the top of the search engine rankings. In this fun and engaging class on search engine optimization (SEO), you’ll learn about the basic components of SEO, including: keyword research, optimized content, metatags, links building, and more. You’ll also find out how to use different metrics to track your “before and after” SEO results.

SEO Writing – Part 2 of the 3-part SEO Certificate – 3 Hour Class
Creating website content that’s appealing to visitors and search engines is an art and a science. In this fun and engaging class, you’ll learn how to plan and organize a page, how to write for SEO, how to line-edit for SEO, and how to get your work approved by different stakeholders. You’ll also learn how to perform in-depth keyword research and how to choose high-impact pages to optimize.

Advanced SEO – Part 3 of the 3-part SEO Certificate – 3 Hour Class
In this advanced SEO class, you’ll learn how to assess the SEO health and performance of a website, how to perform a competitive assessment for SEO, and how to build links into a website. You’ll also learn how to bid on SEO projects, how to get SEO clients, and how to launch your own websites that can generate income.

Pre-requisite: This Advanced SEO class is geared toward people who have taken the SEO 101 Overview class and/or the SEO Writing class, or who have a basic understanding of SEO.
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Description – SEO Learning Lab – 2.5 Hour Interactive Training Session
SEO is ever-changing, and it’s no easy task to get a website to the top of Google. If you want to learn the latest SEO tips and techniques, get answers to specific SEO questions, and network with other people who are interested in SEO, come to this fun, interactive monthly SEO Learning Lab.

Pre-requisite: To participate in the SEO Learning Lab, you need to have attended one of the SEO classes at ACC or have a basic knowledge of SEO. It’s recommended (but not required) that you bring your own laptop to the SEO Learning Lab.
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Description – Writing For The Web – 2.5 Hour Class
You can make a lot of money writing for the web – whether it be for your own website or for clients’ sites. In this fun and engaging class, you’ll learn how to apply basic search engine optimization (SEO) to your writing so that your pages will climb to the top of Google and other search engines. You’ll learn how to perform in-depth keyword research, how to plan and organize a page, how to write for SEO, how to line-edit for SEO, and how to track your SEO progress.

This class is ideal for freelance writers and marketing consultants who would like to add “SEO writing” to their skillset and resume, as well as small business owners who would like to improve the performance of their own websites.
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Description – Thinking Of Starting A Business – 2.5 Hour Class
You’ve got a great business idea…but can it become a great business?  Don’t pour time, effort and money into a new business until you test its viability.  This fun, engaging class takes the mystery out of determining whether you should proceed.  Learn to use a simple, ten-step evaluation process that will enable you to better predict whether your business will succeed, how long it will take to reach breakeven, how much you’ll be able to pay yourself, and how you can improve your overall chances for success!
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About Jennifer Croft
Self-employed since the age of twenty, Jennifer Croft has successfully started and run seven small businesses. Owner of Croft Communications, she is a master teacher and business consultant and has helped more than 3,000 people start and run their own businesses.

Jennifer has more than 30 years experience in marketing, and she specializes in search engine optimization (SEO). She has provided SEO strategies for more than 600 websites, ranging in size from 5 pages to 5 million pages. She has conducted SEO trainings for Arizona State University, Temple University, Texas Tech University, University of California (Riverside), University of Texas (Tyler), and dozens of other colleges and universities. She also owns 40 websites and is the founder of 5-Minute Classes.