How To Do Email Marketing

In this 5-minute small business class online, you’ll learn how to do email marketing for your small business.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn how to set a strategy for email marketing, including who you’ll send your emails to, how often you’ll send, and what type of content you’ll include. You’ll find out how to gather and verify email addresses, how to create segmented mailing lists, how to choose an email marketing company, how to create templates for your emails, and how to develop an editorial calendar. You’ll discover how to track the effectiveness of your email marketing through “open” rates, clicks, and conversions, and you’ll get tips for getting people to read your emails.

Related Classes

Here are other small business classes online that relate to How To Do Email Marketing:
How To Write A Marketing Plan
How To Create An Effective Marketing Mix


The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•Even if you’re not ready to start sending email blasts, start compiling a list of email addresses.
•Identify and write down what you expect to accomplish with your email marketing.
•Create an email editorial calendar for the next 3-12 months.
•Try A/B testing of your emails with different content, different promotions and offers, and/or different times that you send out the emails.