How To Create An Effective Marketing Mix

In this 5-minute small business class online, you will learn how to create an effective marketing mix for your small business.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

Description
In this 5-minute, online class, you’ll learn how to create an effective marketing mix for your small business. There is no “best type” of marketing for small businesses. The type of marketing that will be the most effective for your small business will depend on: what you’re selling, who’s in your target market, and your marketing budget. In this class, you’ll discover how to test and track your marketing, so that you can see what’s working and what’s not. You’ll learn about the top 25 types of marketing that most small businesses use, and find out how to narrow it down to the 3-5 that will work best for your business.

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Related Classes

Here are other small business classes online that relate to How To Create An Effective Marketing Mix:
Intro To Marketing
How To Write A Marketing Plan
How To Choose A Target Market
How To Choose Your Pricing Position
How To Test and Track Your Marketing

Worksheets

The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•If you haven’t been testing and tracking all of your marketing, put a system in place to start doing that.
•Make a list of all of the types of marketing you’re currently doing, and how much they cost (in time and money).
•Get rid of the 1-2 types of marketing that are the least effective.
•Ramp up the 1-2 types of marketing that are the most effective.