How To Write A Marketing Plan

In this 5-minute small business class online, you will learn how to write a marketing plan for your small business.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

Description
In this 5-minute, online class, you’ll learn how to write a marketing plan for your small business. You’ll learn the importance of researching your industry and competition, as well as defining your target market (applying demographic and psychographic criteria). You’ll find out how to get clear on what you’re selling (features, benefits, and differentiators) and what your pricing position is in the marketplace. You’ll discover how to choose the 3-5 types of marketing that will work best for your business, how to set realistic marketing goals, and how to test and track whether your marketing is working.

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Related Classes

Here are other small business classes online that relate to How To Write A Marketing Plan:
Intro To Marketing
How To Choose A Target Market
How To Create An Effective Marketing Mix
How To Choose Your Pricing Position

Worksheets

The following small business worksheets will be helpful for you to use:
Marketing Plan – 1 year
Price vs Quality/Service
Rank Your Competitors

Next Steps

After taking this class, here are some good next steps you can take:
•Research your industry and your competition.
•Make a list of the features, benefits, and differentiators for your top 5 products and services.
•Assign a market position (e.g. medium price/high quality) for your top 5 products and services.
•Make a list of characteristics for your target market, including demographics and psychographics.
•Choose the 3-5 types of marketing that you think will work best for your business.
•Set marketing goals for the next month, quarter, and year.