How To Write A Marketing Plan
In this 5-minute small business class online, you’ll learn how to write a marketing plan for your small business.
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft
Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.
In this 5-minute, online class, you’ll learn how to write a marketing plan for your small business. You’ll learn the importance of researching your industry and competition, as well as defining your target market (applying demographic and psychographic criteria). You’ll find out how to get clear on what you’re selling (features, benefits, and differentiators) and what your pricing position is in the marketplace. You’ll discover how to choose the 3-5 types of marketing that will work best for your business, how to set realistic marketing goals, and how to test and track whether your marketing is working.
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Related ClassesHere are other small business classes online that relate to How To Write A Marketing Plan:
•Intro To Marketing
•How To Choose A Target Market
•How To Create An Effective Marketing Mix
•How To Choose Your Pricing Position
WorksheetsThe following small business worksheets will be helpful for you to use:
•Marketing Plan – 1 year
•Price vs Quality/Service
•Rank Your Competitors
Next StepsAfter taking this class, here are some good next steps you can take:
•Research your industry and your competition.
•Make a list of the features, benefits, and differentiators for your top 5 products and services.
•Assign a market position (e.g. medium price/high quality) for your top 5 products and services.
•Make a list of characteristics for your target market, including demographics and psychographics.
•Choose the 3-5 types of marketing that you think will work best for your business.
•Set marketing goals for the next month, quarter, and year.