Price vs Quality Worksheet
Have you chosen a position in the marketplace for your top products and services? If not, use this price vs quality worksheet to identify marketing positions for your top products and services.
This price vs quality worksheet contains nine potential marketing positions. You can use the worksheet to decide where to place your top products and services.
Jennifer Croft Comments
Out of the nine market positions covered in this worksheet, you can successfully run a small business in only seven of the positions. Avoid the “low price/high quality” category, or you will be subsidizing clients every time you make a sale and will struggle to keep your business afloat. Also, stay away from the “high price/low quality” category, or you will be overcharging people every time you make a sale, which isn’t a sustainable marketing strategy.
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