How To Price Your Services

In this 5-minute small business class online, you’ll learn how to price the services in your small business.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute online class, you’ll learn how to price the services in your small business. You’ll find out about the importance of correctly pricing your services and how pricing impacts your bottom line. You’ll discover how to choose a pricing position, from a marketing perspective. You’ll learn how to price by the hour and by the job or project. You’ll find out how the uniqueness of your services, the competition, the quality of what you offer, and your experience and expertise influence how much you can charge. You’ll get information about how many hours you can bill per week and how to reduce the “time that no one pays for.”

Related Classes

Here are other small business classes online that relate to How To Price Your Services:
Intro To Pricing
How To Choose Your Pricing Position
10 Tips For Pricing Your Services


The following small business worksheets will be helpful for you to use:
Price vs Quality/Service
Pricing For Your Top 5 Services
Time No One Pays For

Next Steps

After taking this class, here are some good next steps you can take:
•Make a list of the current prices you charge for your primary services.
•Identify your market position for these primary services.
•If you don’t have any pricing packages, consider designing 1-3 packages.
•For a week, track the time that no one pays for, versus the time that you’re able to bill to clients.
•Consider implementing a price increase (or decrease) on some or all of your services.