Intro To Google AdWords

In this 5-minute small business class online, you’ll learn how to advertise on Google, using Google AdWords.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn how to advertise on Google. You’ll find out how to set up an AdWords account through Google and how to design an advertising campaign. You’ll discover how to create 3-6 ads for your campaign, how to write a landing page, and how to choose the keyword phrases that you’ll bid on. You’ll get info about how to set a budget and keyword bid limits, and how to test your ads and track your results.

Related Classes

Here are other small business classes online that relate to Intro To Google AdWords:
Intro To SEO
How To Do Search Engine Optimization (SEO)
SEO vs Google AdWords


The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•If you’re currently running an AdWords campaign, go back 6 months and measure your ROI.
•If you don’t have a tracking system in place to accurately measure ROI, implement one immediately.
•Try A/B testing with different ads, to see if you get more clicks and/or more conversions.
•If you don’t have a landing page that closely matches your ads, create one and add it to your website.
•If you don’t have negative keywords as part of your campaigns, add them.