Intro To SEO: What Is Search Engine Optimization

In this 5-minute small business class online, you’ll learn about search engine optimization (SEO) and how it can help drive traffic to your small business website.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn what search engine optimization is (and isn’t). You’ll find out the differences between “organic listings” on Google, versus paid advertising, local listings, quick answer boxes, and other types of listings. You’ll discover the top parameters that Google uses when deciding which websites to send to the top, and how to perform do-it-yourself SEO. You’ll also get tips for choosing and hiring an SEO agency or consultant.

Related Classes

Here are other small business classes online that relate to Intro To SEO:
How To Do Search Engine Optimization (SEO)
Keyword Research For SEO
Metatags For SEO
Links Building For SEO
Writing For SEO


The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•If you’re considering hiring an SEO consultant or agency, interview three companies. Get information about pricing, how they’ve helped other small businesses, and what types of strategies and approaches they’ll implement.
•If you’re working with an SEO consultant or agency, don’t just review their reports. Instead, evaluate whether the SEO is working by looking at key metrics, including traffic to your website, conversions, and sales.
•If you want to implement SEO on your own, start by editing your home page and your products and services pages.