SEO vs Google AdWords: Which Is Better

In this 5-minute small business class online, you’ll learn about the pros and cons of SEO (search engine optimization) and Google AdWords (ads on Google).

Cost: Free
Recommended Pre-Requisite Classes: Intro To SEO, Intro To Google AdWords
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

Description
In this 5-minute, online class, you’ll learn the basic steps involved with search engine optimization (SEO) and advertising on Google AdWords, and how the two types of online marketing compare to each other. You’ll get examples of the cost-per-click for keyword phrases on Google AdWords (such as “interior painters,” “dog groomers,” “dentists,” “locksmiths,” and more).  You’ll find out the pros and cons of SEO, and the pros and cons of Google AdWords. You’ll also learn how to combine the two, for the best marketing results.

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Related Classes

Here are other small business classes online that relate to SEO vs Google AdWords:
Intro To SEO
How To Do Search Engine Optimization (SEO)
Intro To Google AdWords

Worksheets

The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•If you’re currently doing SEO (on your own or through an SEO agency or consultant), go back 6 months and measure your ROI.
•If you’re currently running a Google AdWords campaign (on your own or through a marketing agency or consultant), go back 6 months and measure your ROI.
•Compare your ROIs for SEO and Google AdWords.