How To Do Search Engine Optimization (SEO)

In this 5-minute small business class online, you’ll learn about the basics of search engine optimization (SEO) and how it can increase traffic to your small business website.

Cost: Free
Recommended Pre-Requisite Classes: Intro To SEO
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn the basic steps for search engine optimization (SEO). These steps include performing keyword research, writing metatags and optimized content, building links into your site, and including “calls to action.” You’ll also find out how to create a well-organized, appealing site that search engines and visitors will love.

Related Classes

Here are other small business classes online that relate to How To Do Search Engine Optimization (SEO):
Intro To SEO
Keyword Research For SEO
Metatags For SEO
Links Building For SEO
Writing For SEO


The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•Make a list of your primary keywords and phrases.
•Write title tags and metatag descriptions for each page of your website.
•Edit your existing website copy to include your primary keywords and phrases.
•Devise a plan to build links into your website (at least 3-5 quality links).
•If your website isn’t mobile-friendly and responsive, rebuild it as soon as you can.
•Be sure to include prominent “calls to action” on every page.