How To Create Effective Marketing Messaging
In this 5-minute small business class online, you’ll learn how to create effective marketing messaging for your small business.
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft
Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.
In this 5-minute, online class, you’ll learn how to create effective marketing messaging for your small business. You’ll find out how to craft marketing messaging that highlights the features and benefits of your products and services and resonates with your target market. You’ll discover how to convey your marketing messaging through the name of your business, your branding, your logo, your tagline, your pitch, your written content and visuals, and your marketing tones.
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Related ClassesHere are other small business classes online that relate to How To Create Effective Marketing Messaging:
•Intro To Marketing
•How To Choose A Target Market
•How To Create An Effective Marketing Mix
WorksheetsThe following small business worksheet will be helpful for you to use:
•Marketing Plan – 1 year
Next StepsAfter taking this class, here are some good next steps you can take:
•Describe your marketing messaging in 3-5 words.
•Evaluate your marketing messaging to see if it needs to be repositioned and/or refreshed.
•If your marketing messaging isn’t consistent, make it consistent.
•Be sure that you own all of the rights to your logo, images, and written content.