How To Choose A Target Market

In this 5-minute small business class online, you’ll learn how to choose a target market for your small business.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

Description
In this 5-minute, online class, you’ll learn how to choose a target market for your small business. You’ll learn the definition of “target market,” as well as how to apply demographics and psychographics to business-to-consumer marketing and business-to-business marketing. You’ll see two examples of how to narrow your target market, and why that can make the difference between success and failure in your business.

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Related Classes

Here are other small business classes online that relate to How To Choose A Target Market:
Intro To Marketing
How To Write A Marketing Plan
How To Choose Your Pricing Position

Worksheets

The following small business worksheets will be helpful for you to use:
Pricing For Your Top 5 Products/Services
Price vs Quality/Service

Next Steps

After taking this class, here are some good next steps you can take:
•Make a list of your primary products and services, and their pricing positions in the market place.
•Choose 1-3 target markets, based on demographics and/or psychographics.
•See if you can narrow your target market to the smallest size – and start your marketing efforts there.
•Only shift your marketing efforts to another target market if you realize that your marketing isn’t working and/or you run out of prospects.