How To Choose A Target Market

In this 5-minute small business class online, you’ll learn how to choose a target market for your small business.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you will learn how to choose a target market for your small business. You’ll learn the definition of “target market,” as well as how to apply demographics and psychographics to business-to-consumer marketing and business-to-business marketing. You’ll see two examples of how to narrow your target market, and why that can make the difference between success and failure in your business.

Related Classes

Here are other small business classes online that relate to How To Choose A Target Market:
Intro To Marketing
How To Write A Marketing Plan
How To Choose Your Pricing Position


The following small business worksheets will be helpful for you to use:
Pricing For Your Top 5 Products/Services
Price vs Quality/Service

Next Steps

After taking this class, here are some good next steps you can take:
•Make a list of your primary products and services, and their pricing positions in the market place.
•Choose 1-3 target markets, based on demographics and/or psychographics.
•See if you can narrow your target market to the smallest size – and start your marketing efforts there.
•Only shift your marketing efforts to another target market if you realize that your marketing isn’t working and/or you run out of prospects.