Intro To Marketing

In this 5-minute small business class online, you’ll learn how to do marketing for your small business.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn the basics of marketing for a small business, including the five cornerstones of marketing. You’ll learn how to differentiate your products and services and how to narrow down your target market, by applying demographics and psychographics. You’ll find out about 25 different types of marketing for small businesses and discover which ones would be the most effective for your business. You’ll also hear about the importance of developing a consistent brand and messaging that can be conveyed across different marketing channels.

Related Classes

Here are other small business classes online that relate to Intro To Marketing:
How To Write A Marketing Plan
How To Choose A Target Market
How To Create An Effective Marketing Mix
How To Choose Your Pricing Position


The following small business worksheets will be helpful for you to use:
Marketing Plan – 1 year
Price vs Quality/Service

Next Steps

After taking this class, here are some good next steps you can take:
•Make a list of the features, benefits, and differentiators for your top 5 products and services.
•Assign a market position (e.g. medium price/high quality) for your top 5 products and services.
•Make a list of characteristics for your target market, including demographics and psychographics.
•Choose the 3-5 types of marketing that you think will work best for your business.
•Review all of your marketing messaging to make sure that it’s consistent in look, tone, and feel.