Writing For SEO

In this 5-minute small business class online, you’ll learn how write optimized copy that will help drive more traffic to your small business website.

Cost: Free
Recommended Pre-Requisite Classes: How To Do Search Engine Optimization (SEO)
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn how to write for search engine optimization (SEO). You’ll find out the basic steps in SEO writing, which include: choosing which pages to optimize, planning your pages, performing keyword research, and writing and optimizing your pages.

Related Classes

Here are other small business classes online that relate to Writing For SEO:
Editing Copy For SEO
How To Do Search Engine Optimization (SEO)
Keyword Research For SEO
Metatags For SEO
Links Building For SEO
Intro To Google Analytics


The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•Perform keyword research for your business/website.
•Perform keyword research for your top products and services.
•Rewrite your home page, optimizing it with keywords.
•Rewrite your top products and services pages, optimizing them with keywords.
•Prioritize the other pages on your website, and set a goal (complete with timelines) for when you’ll optimize them.
•Set up Google Analytics and learn how to use the basic features of it, so that you can track “before and after” statistics for your website.