Editing Copy For SEO

In this 5-minute small business class online, you’ll learn how edit copy for SEO (search engine optimization), in order to get more traffic to your website.

Cost: Free
Recommended Pre-Requisite Classes: How To Write For SEO
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

Description
In this 5-minute, online class, you’ll learn how to edit copy for search engine optimization (SEO). You’ll learn about the importance of keyword density and how to reach the perfect balance between writing for search engine algorithms and writing for visitors. You’ll learn where to insert keywords on your page for the maximum SEO boost, and how to vary your keyword repetition. You’ll also discover how to test for keyword density and how to make adjustments to your copy, if it starts to sound too stilted.

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Related Classes

Here are other small business classes online that relate to Editing Copy For SEO:
Writing For SEO
How To Do Search Engine Optimization (SEO)
Keyword Research For SEO
Metatags For SEO
Links Building For SEO

Worksheets

The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•Check the keyword density on the top pages of your website, including your home page.
•Edit the home page of your website, inserting keywords wherever you can, without interrupting the flow of the copy.
•Edit the top pages of your website, inserting keywords wherever you can, without interrupting the flow of the copy.
•After you’ve edited a page for SEO, be sure to read it aloud, to make sure that it doesn’t sound stilted.