Intro To Google Analytics

In this 5-minute small business class online, you’ll learn which stats to keep an eye on in Google Analytics, so that you can determine how your website is performing and if your online marketing efforts are paying off.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn what Google Analytics is, how it works, and why it’s important to use Google Analytics to keep an eye on your website performance. Google Analytics measures thousands of stats, literally thousands. You’ll find out which main categories you need to keep your eye on: traffic, engagement, popular pages, and sales and conversions. You’ll learn how to compare traffic month over month, and year over year, for an accurate picture of whether your online marketing efforts are producing results.

Related Classes

Here are other small business classes online that relate to Intro To Google Analytics:
Online Marketing: Top 7 Stats To Track
10 Online Marketing Strategies For Small Businesses
Intro To SEO
Intro To Google AdWords


The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•Check to see if you already have Google Analytics loaded onto your website. If so, ask your web developer to give you the highest level of access to your account.
•If you don’t currently have Google Analytics loaded onto your website, do that ASAP.
•Go into Google Analytics and look at stats for: traffic, engagement, popular pages, and sales.
•If you’re not currently tracking conversions (other than sales), consider hiring a Google Analytics consultant to set up conversion tracking for you.