Online Marketing: Top 7 Stats To Track

In this 5-minute small business class online, you’ll learn the top 7 stats to track to determine whether your online marketing is paying off for your small business.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll find out the top seven stats you need to track, to determine if your online marketing efforts are paying off. You’ll learn how to measure the different types of website traffic and how to gauge your social media reach. You’ll discover how to calculate the success of email campaigns, and how to implement and track “calls to action” on your website. You’ll also learn how to evaluate sales that came from your online marketing (initial orders, reorders, and the “lifetime average” of an account).

Related Classes

Here are other small business classes online that relate to Online Marketing: Top 10 Stats To Track:
10 Online Marketing Strategies For Small Businesses
Intro To Google Analytics
Intro To SEO
Intro To Google AdWords


The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•If you don’t have Google Analytics (or another stat counter) loaded onto your website, do that ASAP.
•Go back 3-6 months and compile stats for your online marketing efforts.
•Determine which types of marketing are yielding the best returns, and ramp those up.
•Determine which types of marketing are yielding the lowest returns, and reduce or eliminate those.