How To Rank Your Competitors
In this 5-minute small business class online, you’ll learn how to rank your small business’ top competitors.
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft
Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.
In this 5-minute, online class, you’ll learn how to rank your competitors. You’ll start by choosing five categories (the criteria that matters the most to your target market). You’ll then choose three competitors, which can be direct or indirect competitors. You’ll find out how to score your own business and your competitors’ businesses. You’ll discover ways to raise your scores and how to differentiate your business from other competing businesses.
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Related ClassesHere are other small business classes online that relate to How To Rank Your Competitors:
•Intro To Marketing
•How To Choose Your Pricing Position
•How To Choose A Target Market
WorksheetsThe following small business worksheets will be helpful for you to use:
•Rank Your Competitors
•Price vs Quality/Service
Next StepsAfter taking this class, here are some good next steps you can take:
•Choose 5 categories (including price) that you think your target market cares about when selecting a business.
•Choose your top 3 competitors – direct or indirect competitors.
•Score your own business and each of your competitors’ businesses. Use a scale of 1 to 10, with 10 being the highest score.
•Look for ways to improve your own scores.
•Look for ways to differentiate your business from competing businesses.