How To Rank Your Competitors

In this 5-minute small business class online, you’ll learn how to rank your small business’ top competitors.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn how to rank your competitors. You’ll start by choosing five categories (the criteria that matters the most to your target market). You’ll then choose three competitors, which can be direct or indirect competitors. You’ll find out how to score your own business and your competitors’ businesses. You’ll discover ways to raise your scores and how to differentiate your business from other competing businesses.

Related Classes

Here are other small business classes online that relate to How To Rank Your Competitors:
Intro To Marketing
How To Choose Your Pricing Position
How To Choose A Target Market


The following small business worksheets will be helpful for you to use:
Rank Your Competitors
Price vs Quality/Service

Next Steps

After taking this class, here are some good next steps you can take:
•Choose 5 categories (including price) that you think your target market cares about when selecting a business.
•Choose your top 3 competitors – direct or indirect competitors.
•Score your own business and each of your competitors’ businesses. Use a scale of 1 to 10, with 10 being the highest score.
•Look for ways to improve your own scores.
•Look for ways to differentiate your business from competing businesses.