How To Test And Track Your Marketing

In this 5-minute small business class online, you’ll learn how to test and track your marketing.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

In this 5-minute, online class, you’ll learn how to test and track your marketing, so that you can get the best return on investment for the time and money you spend. You’ll find out how to test marketing in small increments (so that you risk less), and you’ll be given examples of different sample sizes that will allow you to see patterns of success. You’ll discover how to track everything from clicks to calls to action, leads to bids, initial orders to “lifetime values” of customers and clients. By tracking your marketing, all the way through an “interest funnel,” you’ll be able to nimbly make adjustments to your marketing strategies and plan. You’ll see a specific example of how a $1,000 investment in marketing could turn into $12,500 worth of business.

Related Classes

Here are other small business classes online that relate to How To Test And Track Your Marketing:
Intro To Marketing
How To Write A Marketing Plan
How To Create An Effective Marketing Mix
How To Choose A Target Market


The following small business worksheet will be helpful for you to use:
Marketing Plan – 1 year

Next Steps

After taking this class, here are some good next steps you can take:
•If you haven’t been testing and tracking all of your marketing, put a system in place to start doing that.
•Make a list of all of the types of marketing you’re currently doing, and how much they cost (in time and money).Calculate what your average sale is and how many times your average customer or client reorders.
•Get rid of the 1-2 types of marketing that have been the least effective for you.
•Ramp up the 1-2 types of marketing that have been the most effective for you.